Google Business Profile is a tool that allows users to create and manage their own local business listings. These profiles allow businesses to communicate with potential customers. They also provide information about a business’ products and services.
It is important for businesses to accurately represent their information in the Business Profile. This includes providing the correct business address, hours of operation, and product or service details. The Google Business Profile dashboard lets you make edits and updates to your listing. You can also create posts to notify customers of events or special offers.
Businesses can also add a phone number and website to their profile. In addition, the product editor allows businesses to add their own products and inventory.
Businesses can choose a primary category for their business. Choosing the wrong one can lead to misdirected traffic and missed conversions. For example, a grocery store should not be categorized as a bakery or spice shop.
The business must also specify its service area. You can set this area by city, postal code, or another type of area. Some of the most common service-area businesses include plumbers, contractors, landscapers, locksmiths, and roofers. If your business has more than 10 locations, you may qualify for a bulk verification feature.
After you submit your business information, you will receive a postcard. It will arrive in three to five days. The card will contain a map, business name, and contact information. Make sure that you do not edit your business information during the postcard verification period.