Experiential marketing is a method of brand interaction that aims to create an emotional connection with an audience. It involves putting on immersive events to generate brand recognition.
In order to be successful in this field, a candidate should demonstrate strong negotiation skills, a creative mindset, and the ability to execute multiple projects in a timely manner. Also, experience with the use of technology is desirable. Specifically, a candidate should have experience with digital advertising.
As with any other job, the compensation will vary based on a variety of factors. Some of the things that can affect your salary include education, your location, and your skills and experience.
There are a wide variety of jobs available in the experiential marketing industry. You can find positions at ad agencies, PR firms, and marketing strategists.
Event and Experiential Marketing jobs require candidates to have a lot of production knowledge, as well as a high level of computer skills. Additionally, a candidate’s CV should show a strong work ethic and enthusiasm for the profession.
An experiential marketing lead will develop and manage a wide range of projects for clients. This will involve working with various external partners to deliver a wide range of brand experiences. The lead will work with a brand marketing team to develop a strategy for enhancing branding opportunities at live events.
The lead will also oversee the entire execution of the campaign, including the production of all onsite programming. The lead will monitor the performance of the campaign and measure it against predefined objectives.